When to Use Rows as Categories
2. Rows for Categorical Comparisons
Think of rows as your primary categories. Let's say you're analyzing customer satisfaction scores for different products. If each row represents a product (Product A, Product B, Product C, etc.), your chart will easily compare the satisfaction scores for each product. It's a neat way to display discrete, independent items.
Consider a scenario where you're comparing the performance of different marketing campaigns. Each campaign gets its own row. Columns then hold metrics like impressions, clicks, and conversion rates. This row-based approach lets you quickly see which campaign is outperforming the others based on these key indicators.
Using rows for categories provides a clear, direct comparison. It's about putting the things you want to compare front and center. It's like saying, "Okay, let's put all the contenders in a line and see who comes out on top!"
Another instance is examining survey results across various demographics. Each row could be a different demographic group (e.g., age ranges, income levels). This lets you see how each group responds to a particular question or topic, highlighting any significant differences.
